Top 5 Word Puzzle Games on iOS in New Zealand: Q2 2025

In the second quarter of 2025, the word puzzle category on iOS in New Zealand showcased diverse performance metrics across the top five applications. Here's a breakdown of their performance.

NYT Games: Wordle & Crossword from The New York Times Company observed a gradual increase in weekly revenue, peaking at about $4.2K in early June. Downloads fluctuated, reaching a high of 1.4K in late May. The app maintained strong user engagement, with active users rising from 54.6K to 61.8K by the end of the quarter.

Connect Word Association Game by Hitapps Games LTD experienced a notable surge in downloads, climbing to 1.6K in mid-May. Active users also increased significantly, reaching over 5.3K by the end of June. Revenue remained minimal, with slight increases in select weeks.

Word Search Explorer®, developed by PlaySimple Games Pte Ltd, saw a peak in downloads at 2.3K in late April. Revenue showed modest growth, peaking at $158 in the same period. Active users increased to a high of 4.5K before settling around 3.5K at the quarter's end.

Wordscapes from PeopleFun, Inc. demonstrated steady revenue, maintaining around $1K weekly throughout the quarter. Downloads varied, with a high of 1.8K in mid-April, and active users fluctuated, ending the quarter with approximately 9.3K users.

Cryptogram: Word Brain Puzzle by Joyteractive experienced a moderate increase in revenue, peaking at $173 in April. Downloads were highest at 1.4K in April, while active users peaked at 12.4K before declining to 9.4K by the end of June.

These insights, derived from Sensor Tower data, offer a glimpse into the dynamic landscape of word puzzle games in New Zealand. For more detailed analytics, visit Sensor Tower's platform.